Welcome to the DCP Accelerator Academy
The aim of the DCP Accelerator Academy is to provide businesses with resources for online e-commerce marketing and financial readiness education. The goal is to help SMBs scale online post-pandemic by providing them the digital training necessary to increase sales, leads, and clients as well as access capital to help businesses grow and thrive.
DCP Accelerator Academy 2025
Accessing Capital for Your Business
To kick off our DCP webinar series, this introductory session is designed to demystify the funding landscape for small businesses. Learn about the different types of capital available, what lenders and investors look for, and how to position your business for success. Whether you’re just starting out or looking to grow, this session will lay the groundwork for identifying and pursuing the right funding opportunities.
July 11th, 12pm PT
Building and Understanding Your Business Credit
The first step to establishing and maintaining strong business credit is to understand it. We’ll go over the differences between personal and business credit, the steps to establish business credit, how lenders assess business creditworthiness, and common mistakes to avoid damaging your business credit.
July 25th, 10am PT
Mastering Cash Flow Management
Effectively managing your business’s cash flow can ensure liquidity and stability. Understand cash inflows and outflows, create strategies and forecasts, and learn about tools for cash flow management.
August 8th
Preparing to Apply — Funding Options and Business Planning Essentials
Knowing what lenders look for and what documentation to prepare can better prepare you to apply for funding. Learn more about lenders like Banks, Credit Unions, SBA Loans, CDFIs, grants, and crowdfunding.
August 22nd
Loan Readiness & Underwriting Criteria
There are a variety of tools and software to help simplify accounting and financial management. Learn about various tools for accounting, invoicing, expense tracking, and payroll, integrating tools with other business systems, and the basics of cybersecurity.
September 5th
Pitching Your Business and Closing the Deal
From presenting your financials clearly and crafting a persuasive funding pitch, to negotiation tips and closing techniques, learn how to develop relationships with funders and how to present a compelling case to close deals successfully.
September 19th
Leveraging AI for Capital Readiness & Business Growth
Gain a deep understanding of how AI is reshaping the financial landscape. Explore applications such as algorithmic trading, fraud detection, and risk assessment, showcasing how AI can optimize financial processes, improve decision-making, and mitigate risks.
October 3rd
Accelerator Academy Archive – 2023
Week 0: Orientation, Introductions, and Into to Digital Marketing
Learn about how the Accelerator Academy will work and get a broad overview of the fundamentals of digital marketing.
Webinar Date: July 19, 2023
Week 1: Email Marketing Excellence: Strategies and Best Practices for Driving Business Growth and Customer Loyalty
Learn how to compose compelling subject lines and email content that resonates with your audience, discover best practices for building and maintaining customer relationships, and tie in other marketing channels like social media and SMS.
Webinar Date: July 27, 2023
Week 2: Point-Of-Sales Systems: Accepting Online Payments
Learn how to accept all forms of online payments and discover the POS tools that Square offers.
Webinar Date: August 2, 2023
Week 3: Search Engine Marketing: How to Succeed with Google Ads
Understand how the consumer journey relates to your campaign, go over the fundamentals of PPC advertising, and get insider tips about Google Ads.
Webinar Date: August 9, 2023
Week 4: Google Business Listings: Your Key to Local Online Visibility
Learn how to create and manage a Google Business Profile from start to finish, and get your local business on Google Search and Maps.
Webinar Date: August 16, 2023
Week 5: Bringing Your Business and Brand Online
Review the essentials for promoting and growing your business in the digital landscape, and understand how to integrate various marketing channels into your overall strategy.
Webinar Date: August 23, 2023
Week 7: Make Your Website Work For You
Learn how to create a search-friendly website that drives user action and supports your goals, and get tips on optimizing your website whether you’re launching a new website or sprucing up an existing one.
Webinar Date: September 27, 2023
Week 8: Social Media: Think Like A Creative
Understand the core principles on how to create content that can reach viral numbers, and learn about tools that can help you optimize your content creation.
Webinar Date: October 10, 2023
Week 9: Mastering TikTok for Business Growth
Understand why TikTok is a useful tool for business, learn how to develop a full funnel strategy with optimal communications and goals, and get resources for content creation.
Webinar Date: October 31, 2023
Week 10: Reach Customers Online With Google
Learn how Google Search works how people might find your business online, Eeplore search engine optimization strategies, and boost your engagement and online presence.
Webinar Date: December 13, 2023
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