Digital Tools For Small Business
The Accelerator program
starts july 19th
Check here every week to discover captivating video content that explores a diverse array of digital marketing topics. Uncover practical insights and strategies that can empower the growth of your small business.
Accelerator Academy Introduction
The aim of the DCP Accelerator Academy is to provide businesses with resources for online e-commerce marketing and operations. The goal is to help SMBs scale online post pandemic by providing them the digital training necessary to increase sales, leads, and clients as well as lower operational costs.
Mark YOur Calendar
Our Approach
The Accelerator Academy is tailored to support the growth of small businesses by providing practical tools and knowledge in e-commerce and digital marketing. The video presentations are designed to offer a solid foundation in key marketing topics. We believe in the power of integrity and fostering a growth mindset, ensuring that small businesses can thrive in the digital landscape.
Length of Presentations
25 minutes to 55 minutes
Delivery of Program
Posted Video Recordings
Program Partners
Our presentations will be led by industry experts coming from a variety of different companies. These experienced professionals have a wealth of knowledge and practical experience. Their expertise across different sectors will bring a comprehensive perspective of digital marketing, ensuring valuable insights for all viewers. Get ready to gain valuable industry insights as these experts share their expertise during our upcoming presentations.
Curriculum Assets
The following templates and documents are readily available for you to download and utilize.
Templates & Documents
- Social Media Template
- Email Marketing Template
- E-Commerce Document
- Paid Ads Template
- Website Document
Program Schedule
WEEK 0:
Orientation, Introductions, and Intro to Digital Marketing
- Learn about how the Accelerator Academy will work
- Get a broad overview of the fundamentals of digital marketing
Roberto Martinez
Braven Agency
Roberto is the Founder and CEO of Braven Agency, a digital marketing agency, and SMRTS, a SMB success tracking software company. He is Google’s Digital Coach for California and is responsible for training and scaling diverse small businesses. In 2020, he was appointed by the Mayor of Los Angeles as the city’s Entrepreneur in Residence (EIR), where he created, and launched, LA Opitmized, a program focused on digitized businesses during the pandemic. In 2022, he was appointed to the board of directors to the U.S. Hispanic Chamber of Commerce.
Week 1:
Email Marketing Excellence: Strategies and Best Practices for Driving Business Growth and Customer Loyalty
- Learn how to compose compelling subject lines and email content that resonates with your audience
- Discover best practices for building and maintaining customer relationships
- Tie in other marketing channels like social media and SMS
Matthew Montoya
Constant Contact
As Senior Channel Marketing and Enablement Manager for Constant Contact, Matthew Montoya has crisscrossed the country over the last 13 years to 46 states, helping, in-person, over 14,000 small businesses and nonprofits better understand how digital marketing can affect growth and what utilizing best practices can mean to the bottom line. In his 22 years in marketing, he’s worked on nearly every kind of marketing vehicle around, from print, broadcast, social, web, and of course email marketing, he’s seen and had a role in it all.
Week 2:
Point-Of-Sales Systems: Accepting Online Payments
- Learn how to accept all forms of online payments
- Discover the POS tools that Square offers
Martin Guerrero
Square
As an e-commerce specialist with over 15 years in the website and domain name industry he has been helping Square sellers broaden their customer base by providing both onsite and online educational programs centered around the Square ecosystem. Martin also heads up cross-functional projects supporting Spanish-speaking and Indigenous small businesses and other community and third party partners.
Week 3:
Search Engine Marketing: How to Succeed with Google Ads
- Understand how the consumer journey relates to your campaign
- Go over the fundamentals of PPC advertising and get insider tips about Google Ads
Melanie Henry-Valois
Wordstream
With a rich background spanning 18 years in Media Sales, including an impressive 11-year tenure with LocaliQ, Melanie is deeply dedicated to client success. Her accomplishments as an Agency Sales Strategist, Manager, and Account Manager underscore her ability to motivate teams and achieve exceptional outcomes. Blending creative finesse with data-driven precision, Melanie excels in crafting impactful omni campaigns. Her adeptness in collaborating with businesses of all scales, providing candid feedback, and driving enhanced leads and visibility speaks to her resolute and adept approach.
Week 4:
Google Business Listings: Your Key to Local Online Visibility
- Learn how to create and manage a Google Business Profile from start to finish
- Get your local business on Google Search and Maps
Vicky Sepulveda
Google Digital Coach, Texas
Meet Vicky, a proud Latina leader, creative writer, blogger, and world traveler. As the CEO of Crossing Bridges Consulting and a dedicated Grow With Google Coach, she empowers entrepreneurs through her passion for enhancing web presence, reaching new customers, and fostering online growth using Google tools. With over 19 years of experience, Vicky specializes in small business marketing and strategic planning, making her a guiding force for empowering business owners. Since 1998, she’s been an active volunteer with the Greater Austin Hispanic Chamber of Commerce. Her blog, “Chica About Town,” reflects her global adventures and connections. Embrace Vicky, your local guide to making it big in your town.
Week 5:
Bringing Your Business and Brand Online
- Review the essentials for promoting and growing your business in the digital landscape
- Understand how to integrate various marketing channels into your overall strategy
Martin Guerrero
Square
As an e-commerce specialist with over 15 years in the website and domain name industry he has been helping Square sellers broaden their customer base by providing both onsite and online educational programs centered around the Square ecosystem. Martin also heads up cross-functional projects supporting Spanish-speaking and Indigenous small businesses and other community and third party partners.
Week 7:
Make Your Website Work For You
- Learn how to create a search-friendly website that drives user action and supports your goals
- Get tips on optimizing your website whether you're launching a new website or sprucing up an existing one
Roberto Martinez
Google Digital Coach, California
Roberto is the Founder and CEO of Braven Agency, a digital marketing agency, and SMRTS, a SMB success tracking software company. He is Google’s Digital Coach for California and is responsible for training and scaling diverse small businesses. In 2020, he was appointed by the Mayor of Los Angeles as the city’s Entrepreneur in Residence (EIR), where he created, and launched, LA Opitmized, a program focused on digitized businesses during the pandemic. In 2022, he was appointed to the board of directors to the U.S. Hispanic Chamber of Commerce.
Week 8:
Social Media: Think Like A Creative
- Understand the core principles on how to create content that can reach viral numbers
- Learn about tools that can help you optimize your content creation
Jesus Fuentes
Braven Agency
Jesus, a seasoned strategist with 8+ years of experience, excels in devising social media campaigns for renowned companies like H&M, Bumble, and McDonald’s. He also collaborates with influencers, such as Joey Kidney, to elevate their TikTok, YouTube, Instagram, and Spotify profiles. With a background in Multimedia Design and Business Management, he manages ideation, content creation, editing, and graphic design, contributing to influencers’ attainment of multi-million followers and likes.
Week 9:
Mastering TikTok for Business Growth
- Understand why TikTok is a useful tool for business
- Learn how to develop a full funnel strategy with optimal communications and goals
- Get resources for content creation, hashtags, and more
Magdalena Iturbe
Advertising Operations Specialist
Magdalena is a seasoned Digital Media Specialist with six years of expertise in strategic advertising, paid media operations, and data analysis. Her professional journey includes collaborations with esteemed international media agencies such as Havas Media and IPG, as well as tech giants like TikTok. Currently, she’s a valuable part of Seedtag. Her primary mission is to steer brand building and performance, guided by the power of meaningful insights.
Week 10:
Reach Customers Online With Google
- Learn how Google Search works how people might find your business online
- Explore search engine optimization strategies
- Boost your engagement and online presence
Roberto Martinez
Google Digital Coach, California
Roberto is the Founder and CEO of Braven Agency, a digital marketing agency, and SMRTS, a SMB success tracking software company. He is Google’s Digital Coach for California and is responsible for training and scaling diverse small businesses. In 2020, he was appointed by the Mayor of Los Angeles as the city’s Entrepreneur in Residence (EIR), where he created, and launched, LA Opitmized, a program focused on digitized businesses during the pandemic. In 2022, he was appointed to the board of directors to the U.S. Hispanic Chamber of Commerce.
Accelerator Academy Schedule
| Week | Topic | Preview | Resources |
|---|---|---|---|
| 0 | Program Overview and Introduction to Digital Marketing | Join us as we launch the DCP Accelerator Academy! In this orientation session, we will be informing you about the various topics covered throughout the program and going over the basics of digital marketing. | Download Value Proposition PDF |
| 1 | Email Marketing | In our busy world it’s more important than ever to leverage best practices when creating and sending email marketing. Learn how to stand out in crowded email inboxes, and engage with customers. | Sign Up for Constant Contact |
| 2 | Point Of Sale Systems | Bring your store into the digital realm, enabling you to reach a broader audience while mastering the art of accepting secure and efficient online payments. | Sign Up for Square |
| 3 | Search Engine Marketing | Unlocking success with PPC Ads hinges on grasping the consumer journey and its alignment with your campaign strategy. Get the fundamentals and insider insights about Google Ads from the experts at Wordstream by LocaliQ. | Learn More about PPC Ads |
| 4 | Google Business Listings | Showing up when customers are searching online is more important than ever. In this presentation, you will learn how to create and manage a Google Business Profile from start to finish. | Google Business Listings Kit |
| 5 | Bringing Your Brand Online | Explore effective techniques and actionable insights to establish and elevate your brand and business in today's competitive digital landscape. | Sign Up for Square |
| 6 | Break | Catch up on all the content so far! | |
| 7 | Make Your Website Work For You | Learn how to create a search-friendly website that drives user action and supports your goals. Whether you're launching a new website or sprucing up an old one, this workshop can help. | |
| 8 | Social Media: Think Like A Creative | Learn the core principles on how to create content that can reach viral numbers and even use AI to help you optimize your marketing content creation. | |
| 9 | Mastering TikTok for Business Growth | Discover how TikTok serves as a valuable business platform through creative link tools for hashtag generation and topic insights, receive content and creative ad recommendations, and learn to establish a full-funnel strategy with effective communication and goal setting. | |
| 10 | Reach Customers Online with Google | In this workshop, we will walk you through the latest Google tools and search engine optimization strategies for building your online presence and engaging more customers on Google. |
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